Alfredo Barcena

Alfredo Bárcena is a seasoned professional with over 25 years of experience in the gaming and technology industries, currently serving as the Head EMEA at merso.io , a Buy Now Pay Later service company focused on Web3, NFTs, RWAs and GameFi . His expertise spans strategic marketing, business development, and innovation in the gaming and web3 sectors , with a strong emphasis on integrating emerging technologies like blockchain into game development. Alfredo has a proven track record as a problem solver and decision-maker, having previously held leadership roles such as CEO and co- Founder of IDC/Games and other companies, where he drove growth and innovation.

Operations Director in Cendant inc. (1996), CEO an co-founder of Netgaming (1998), BD Director at Cystelcom (2006), Marketing Director Games-Master.com (2009), Founder Iweb2p0 Games (Game Publishers service provider) (2007) CMO and CEO IDC/Games (2012), CMO Satoshis Games (2020), CBDO READYgg-PLAY (2022), Head of EMEA Merso.io (2025)

Company Vision for the Web3 Game and sports scsystem related brought me in, as I am a big gaming fan but also work out hard every day.